Arthum enables advance salary payments for MSME laborers and simplifies cash withdrawals through a seamless, bank-integrated system. But The old Arthum app lacked usability and accessibility, with a high cognitive load that impacted user experience.

I redesigned the Arthum app to better serve the needs of MSME workers by improving usability, reducing cognitive load, and enhancing accessibility. I simplified task flows, applied a clear visual hierarchy, and used modular content to create a clean, intuitive experience aligned with their day-to-day financial needs.

Arthum enables advance salary payments for MSME laborers and simplifies cash withdrawals through a seamless, bank-integrated system. But The old Arthum app lacked usability and accessibility, with a high cognitive load that impacted user experience.

I redesigned the Arthum app to better serve the needs of MSME workers by improving usability, reducing cognitive load, and enhancing accessibility. I simplified task flows, applied a clear visual hierarchy, and used modular content to create a clean, intuitive experience aligned with their day-to-day financial needs.