Company
Arthum
Year
2025
Industry
Finance
Duration
3 Months
Team
Me, Product Manager, Founders
What I Did
Total Revamp & Add new Features
Arthum Business
Arthum provides workforce management and financial services for contractors and companies like Hero MotoCorp. Its platform helps manage workers, handle payroll, provide loans to contractors, and ensure compliant salary distribution without middlemen.
It also offers worker services such as salary slips, salary advances, and cash withdrawal through nearby kirana stores.
Loan & Banking App for Non-Technical Industrial Workers
I redesigned the app almost from scratch to improve feature hierarchy and information architecture. The goal was to make key tasks easier to find and complete, especially for non-technical and less-educated industrial workers. The new design focuses on clear visual hierarchy and better information scanning for a smoother user experience.
Problem Statement
Features were displayed in a simple two-column layout with no hierarchy or prioritization, making it hard to scan and identify important actions.
Related services were not logically grouped, resulting in unclear navigation and difficulty finding tasks.
UX copy lacked clarity, making actions and instructions hard to understand for low-literacy industrial workers.
User flows lacked structure and proper system feedback, leaving users unsure about task completion or current status.
From there, I designed two layout options for the home experience. After one direction was selected, I iterated multiple times to finalize the homepage structure, design language, and visual theme.
From there, I designed two layout options for the home experience. After one direction was selected, I iterated multiple times to finalize the homepage structure, design language, and visual theme.
To explore layout ideas, I created quick paper wireframes and discussed the approach with the project manager (Nikhil). I then moved to low-fidelity wireframes in Figma while simultaneously defining typography and color tokens.
Next, I prioritized the information using an X–Y matrix based on feature importance and frequency of use. After aligning on priorities with the project manager, I defined the information architecture and refined it through multiple discussions with the PM and founders.
Design Process
I started by listing all existing features in the app and identifying new features required for the upcoming release.
Final Output
The redesign resulted in a complete employee app experience covering Home, Banking, Transactions, and Profile sections. The new design introduced a clear feature hierarchy, structured navigation, and simplified task flows tailored for low-literacy industrial workers.
The final deliverables included high-fidelity screens, interactive prototypes, a reusable component system, icon library, and design tokens to support scalable development.